MO is in the business of reimagining the ordinary: creating lifestyle goods that complement our innate proclivities toward beauty, discovery, and self-expression. In what we embody – our products and design principles, our people and communities, our ideas and creative impulses – we embrace and extend a vision of life charged with meaning and significance, whilst delighting the senses.


An eye for design and uncompromised quality 

MO products share a common design language that not only distinguishes it from others, but also imparts an internal logic to them, organizing what we choose to offer and how we go about creating. In seeing and interacting with our products, one gets a sense of a peculiar human sentience imbued in them – an object that resembles a faithful companion. Good quality is the best complement to good design, they should go hand in hand; indeed, form and function are one.


Flourishing people, community, and partnerships

We believe the people and community that make up MO form the substrate on which the seed is sown and subsequently flourishes. We not only find likeminded and talented individuals to join our cause, we also seek to partner with organizations on parallel missions to make the world a more meaningful place to be.


Respect for heritage, attuned to the present, anticipating what lies ahead

As a company based in Hong Kong, we pay homage to our roots and characteristic culture; the surrounding environment influences and inspires much of what we do, from design to brand ethos. On occasion, we even collaborate with local heritage brands to recreate classic products from a fresh perspective. Nevertheless, we are not dinosaurs; we keep our eyes wide open to current happenings and trends, both native and global, anticipating what the future holds. After all, abiding by this conviction is how we came to be!


Capacious approach; adaptable to change 

Our approach is analogous to pursuing a life well-lived, which may be associated with a sense of roominess and being open to different perspectives. Much of the enjoyment – and fun – in life is had in viewing it from different vantage points and being willing to make adjustments.

MO Ethos & Origin

MO was founded in 2020, conceived in the wake of a global pandemic, bolstered by a spirit of creativity and adaptability. Our origin was a nuanced reevaluation of the relationship common items have with its users in the new normal, seeking to bring into confluence aesthetically harmonious products of high-quality, which also enable individual expression in an understated manner. Specifically, in assessing our products we consider three main criteria: sensory engagement, emotional resonance and relatability, and MO’s distinctive design language. These features constitute the heart of our relationship to every creative pursuit, whether it be the people and campaigns we partner with, the types of products we choose to develop, even down to the scrupulous selection process for the palettes of our designs.


Undergirding the day-to-day operations of the business is a shared belief that life is made available and manifested in the pace of our living and the aggregate choices we make – both individually and collectively. At MO, we strive to exemplify this ethos by offering goods that not only effortlessly integrate into daily life, but also enrich the perception and experience of it. Similar to how a well-tailored suit lends itself to the individual it was made for, accentuating the particular body type and conveying a unique personality, we aim for our products and designs to be a coherent extension of the user.


MO’s products are designed to echo an individual’s delicate and variably complex inner life. In using our products, we hope the user can intuit the human touch and devotion to detail of the creatives behind the designs. There are currently 6 MO stores operating in Hong Kong, carrying various lifestyle items ranging from travel accessories; to personal care items; and even limited edition collaborations, such as specialty coffee beans. Even as our product offering continues to diversify and expand, the founding spirit of MO remains steadfast; a common thread binding all that we do, we embrace and extend a vision of life charged with meaning and significance, whilst delighting the senses.